Effortlessly Achieving Scale and Customization with NGINX Plus Load Balancers Seamlessly Integrated into Kubernetes
Foothill Ranch, California
Use Cases
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LKQD Technologies provides a comprehensive video advertising technology platform for publishers.


Reduce deployment complexity and operational overhead of highly customizable load balancers that can scale easily and operate within a large Kubernetes environment to meet high performance needs of applications.


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Productivity Savings

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Enhanced Flexibility

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LKQD Technologies provides an end‑to‑end video advertising technology platform for publishers. The platform incorporates scalable systems for ad serving, mediation, programmatic auctions, and advanced reporting, enabling hundreds of advertisers and publishers to transact in real time.


Digital media is the top driver of growth in global advertising. Online video advertising, a key component of digital media, has witnessed huge growth as high‑speed broadband becomes more pervasive and cost‑effective. LKQD Infrastructure as a Service (IaaS) technology enables this growth by providing ultralow‑latency ad serving and programmatic buying and selling to advertisers and publishers. Through its top‑ranked video ad marketplace, the company delivers millions of impressions daily across desktop, mobile and connected TV – enabling buyers and sellers to transact high volumes at very high speeds (most within millisecond latencies).

In order to achieve high performance for their applications, save costs and portability across a multi‑cloud environment, LKQD Technologies began modernizing their infrastructure by deploying containers using Kubernetes. They have around 1,000 servers and thousands of containers running within Kubernetes. Each server is a web server with a public‑facing IP address. LKQD Technologies’ challenge? Reduce deployment complexity and operational overhead of load balancing and web serving in this large environment. They needed a load balancer that’s seamlessly integrated within Kubernetes as well as customizable. For instance, they had to meet specific performance and security requirements such as blocking a certain domain or rate limiting to a specific number of requests per second.


LKQD Technologies’ uses the NGINX Ingress Controller for Kubernetes for all their NGINX Plus instances. This capability provides enterprise‑grade delivery services for Kubernetes applications, enhancing interaction between the application and end users, and between the application and upstream resources. The NGINX Ingress Controller for Kubernetes includes support for load balancing, SSL termination, URI rewrites, and other key application delivery features.

LKQD Technologies’ uses 1,000 NGINX Plus instances to load balance web traffic to the backend web services. They were able to easily modify the NGINX Ingress Controller for Kubernetes based on their needs to restrict domain access and rate limit requests. Changes took effect in a rapid fashion as this is seamlessly managed within Kubernetes. Dynamic reconfiguration capability enabled them to scale out without having to reload NGINX Plus, resulting in time and cost savings. Active health checks allowed them to automatically route traffic away from unhealthy servers to healthy ones, so end users don’t see error pages from servers that have failed or been taken down for maintenance.

NGINX Plus comes with access to award‑winning support so that customers can work with experts who specialize in load balancing and application delivery to solve technical issues.

NGINX support has been extremely valuable. They respond in minutes and very proficient tech support is available. In particular, they have the best support for Kubernetes Ingress controller. It’s well integrated within Kubernetes as well as offering a high degree of customization to fulfill a variety of use cases sought after by our customers.
– Andrew van Dyk, VP Engineering at LKQD Technologies


Simple and Fast Deployment

The NGINX Ingress Controller for Kubernetes is well integrated into Kubernetes. All the relevant environment settings are inherited automatically from Kubernetes. There are no additional steps needed to set up the Ingress controller, saving time and simplifying the deployment process.

Reduced Operational Overhead

Customizing capabilities such as rate limiting is extremely simple with NGINX Plus relative to other load balancers such as F5 or HAProxy. According to Andrew, “Time taken to configure rate limiting capability is over 50% faster with NGINX”.

Dynamic reconfiguration is beneficial to both LKQD Technologies’ engineering team and their end users – the engineering team doesn’t have to spend time dealing with monotonous tasks such as shutting down and restarting load balancers, and their customers are not impacted by downtime whenever there’s a change to the configuration.

Active health checks also ensure LKQD Technologies’ customers are not impacted with any downtime. This capability helps ensure an ultralow‑latency SLA is maintained which is very crucial for ad serving and programmatic auctions applications.

Improved Flexibility

The NGINX Ingress Controller for Kubernetes allows LKQD Technologies to scale out very easily and in a cost‑effective manner. Adding hardware load balancers to achieve scale could get very expensive very fast. Unlike hardware load balancers, it’s very simple and quick to upgrade NGINX Plus load balancers. This helps them to perform A/B testing and ultimately deploy new applications faster.

NGINX Plus and support for the Ingress controller enable LKQD Technologies to save money, time, and effort in deploying and managing a complex environment consisting of a thousand load balancers. They are able achieve these savings even as they scale out efficiently to meet the high application‑performance requirements of their customers.

About LKQD

LKQD builds technology that improves video advertising. The company’s open infrastructure powers a flexible and scalable end‑to‑end technology stack that enables digital video sellers and buyers to build and grow their businesses. LKQD’s Infrastructure as a Service (IaaS) technology provides a suite of integrated solutions from centralized ad serving, data management, and advanced reporting, to highly scalable inventory and demand. Hundreds of companies leverage LKQD’s technology to power their entire video advertising businesses and customize solutions to efficiently scale across mobile, desktop, and connected TV.


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