Tag: Black Friday

Maximizing Black Friday Performance

[blockquote author="Sun Tzu, The Art of War"]In the midst of chaos, there is also opportunity A typical eretailer gets nearly a quarter of its yearly revenue between Thanksgiving and Christmas. For many online stores, the two busiest days of the year are Black Friday (the day after Thanksgiving) and the following Cyber Monday, which sees an…

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Facing the Hordes on Black Friday and Cyber Monday

For many retailers, Thanksgiving is a time of trepidation and anticipation. While much of the rest of the country relaxes with family, both brick‑and‑mortar and online retailers brace themselves for the onslaught of Black Friday and Cyber Monday. The challenges confronting both types of retailers are very similar. Facing massive visitor traffic to their stores, they…

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